Don't Sleep: ON's Sneaker Stock Is Extremely Limited
On was created out of a desire to improve people's attitudes on running. It was shaped by the Swiss Alps. The brand began to redefine the experience of running by focusing on two things: gentle landings and powerful take-offs. On, now ten years old, decided it was time to add another arrow to its quiver, quietly but effectively entering the lifestyle shoe industry.
On's CloudTec cushioning technology was being prepared to give maximum comfort to sneakerheads all around the world, and its performance shoes were already regarded as among of the finest in the business. On has made a tremendous splash for such a new business.
Following its partnership with one of Switzerland's most well-known exporters — we're not talking about Rolex here; we're talking about Roger Federer — we've dug deep into On's shoe inventory to find some of the best the Swiss brand has to offer.
On's performance line is performance-first and operates as claimed, as is the case with other athletic brands, but many of the tech-heavy sneakers also look great in casual situations. Our edit below highlights the fact that whether you're buying for lifestyle or performance, you'll always find something that can be dressed up or down at On.
On's desire to attempt new things is what sets him unique from the rest. Sleek designs, sole units that seem like they came straight out of a sci-fi masterpiece, and futuristic uppers can all be found in the On collection.




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