For Reebok, Beams & Paperboy Go Simple And Clean
Club C by Reebok, or Club C Legacy in this case, is the ideal canvas for artistic reinterpretation. The sneaker is most recognized for its stark white leather versions, which enable the sneaker's classic design and manufacturing elements to shine through, much like the Nike Air Force 1 Low.
The easiest way to characterize a cooperation between BEAMS, Paperboy, and Reebok is as a whistle-stop journey throughout the world. BEAMS has previously collaborated with Paperboy, a Paris-based restaurant-turned-label, with three prior collaborations under their credit, including one with SUICOKE.
The Reebok Club C Legacy has been tackled with a simple design approach this time around. These are "simple and clean," in the words of Utada Hikaru's classic Kingdom Hearts soundtrack lead.
The silhouette has been stripped of all color for the three-way team. Instead, the sneaker is covered in white leather on all sides. Paperboy and Reebok branding in a tiny penciled typeface can be seen on the sidewall and heel, among other playful touches. A co-branded patch with the Paperboy emblem and BEAMS lettering may be seen on the tongue.
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